Wednesday, May 20, 2009

131...Shouldn't They Be Paying Rogers/Shaw Etc?

The TV stations that is.

If you have been watching the box, CTV/AChannel have a concerted effort to make cable companies pay to carry them. Which, of course will mean you and I will have to pick up the tab coz, dead or not, Uncle Ted Rogers is going to pass the cost on to me. Ditto Mr. Shaw and Mr. Cogeco.

But, but, buttttttttttttttttttttt, here is what the World Famous Dan Shields doesn't understand. Isn't TV just advertising surrounded by programming? And isn't the more households that have access to your station, your programs and your ads the better?

Doesn't it follow that the cable companies are giving channels like A and CTV the opportunity to reach more households and therefore increase their audience?

Just asking.

Don't hate on me.

WFDS

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