Friday, June 10, 2011

3849...You Wouldn't Know It If

You went to a CRTC meeting but radio is doing very well in this country thank-you very much.

Here is a cut and paste from Taylor on Radio-Info:

Private-station revenue did 3.2% better in Canada last year, led by the Francophones.

Usually the French-speaking stations lag their Anglophone cousins, but Statistics Canada's report for 2010 says the French-speaking stations, mostly in Quebec, grew revenues 6%, versus 2.6% for Anglophone outlets.

Profit margins also grew in the country, from 17.9% in 2009 to 19.1%. By regions, Ontario broadcasters were the most profitable, running margins near 23%.

Saskatchewan stations were at half that level, with 11% margins on average. Total private-radio industry revenues for 2010 hit $1.6 billion, with 97.6% of that coming from advertising.

2010 was a welcome year, because 2009 was the first time Canadian revenues had declined, year over year, since the mid-1990s. Compare the 3.2% revenue growth rate with the much more roller-coaster ride of American radio – down 2% in 2007, down 9% in 2008, down 18% (ouch) in 2009, then up 6% in 2010.

The overall Canadian economy wasn't damaged nearly as much as the U.S. in the Great Recession that began in late 2007.

Note that these figures are for private stations. CBC Radio doesn't sell ads, though sister CBC Television does.


Note also that the most competitive market, Ontario, showed the highest profit margins.

WFDS

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